Garmin the new Raging Bull

Have Garmin really joined the big boys?

Have Garmin really joined the big boys? Or have they just been lured by the latest top-heavy pricing policy of our friends at Apple and Samsung?

If you look at the technical aptitude and capabilities of watches that cost less than 25%, of this enormous amount for a watch, can Garmin really promise us an extra £2000, worth of advance, or should we just wait for the best of the rest to catch up? Which in the current climate will be a couple of months?

Are Garmin the new raging bull, or have they found themselves lead bye the nose into an unfamiliar market? Well there are two factors to consider here. First of all, there has always been someone out there prepared to pay this amount of money on a watch (the market in high-end- overpriced timepieces proves that), and so it is only common sense that there will become that kind of market in the smartwatch. The avarice of human nature demands it.

But even in these mad days of look-at-me, the air is pretty thin up at this altitude and the competition is (by the law of necessity) cut throat and terminal. So do Garmin have what it takes to take on all comers in this elevated atmosphere.

There is little doubt that Garmin, make a decent rock solid smartwatch. More than decent in fact, but a watch worth the asking price of 2.5k? Now that is a big ask!

Needless to say that when I received the launch bumf regarding the latest Garmins, I had to do a double take. First of all having to check that it wasn’t my imagination and then second to make sure I wasn’t looking at the China site and the currency was actually correct. But no to my amazement the
Marq GPS line at $1500 for the base model starts, yes starts at over 3x the price of the iWatch, and goes through the roof at $2500!

Now this is either trend setting (I hope not) or a major blunder on the part of Garmin. Either way it goes without saying that this is a story well worth keeping an eye on, and although there is no way that I will be buying one, that doesn’t stop me wanting to know what all the fuss (and dosh) is about. And so yeah, obviously I want one.

So Garmin, if you’re listening, show some conviction in your product, and send one this way for review. I would not like to be seen as being greedy, so the base model would do.

<<Read my in depth review of the Marq>>


5 Replies to “Garmin the new Raging Bull”

  1. Nice article. Garmin had been a big player in aerospace industry since quite a long period. It has maintained trustworthiness in that domain. Our company has made use of many Garmin products. 

    Through your article, I got to know that they now sell smart watches as well. Of course, no wonder they would be super expensive. But, we do have other better competitors in watch industry, so we have a option to use other trustworthy services, if the Garmin refuse to take necessary action in it’s costing. 

    Thanks for sharing this short article. Probably Garmin will get to read your post soon! 🙂

  2. Yes, they are a little expensive, but I do like the design and the features. Someone who wants a quality watch that will last for years will get one of them. My favourite is Driver and then Aviator. I’d love to read a full review of one of them. 

    Plus, how cool it is that they have their own name? 

    1. To a point I hear what you say, it’s just that the technology involved is currently moving so very quickly, that seeing someone own one for years and years, as you would normally expect, is just not viable right now, as they will no longer be relevant in about 6 months.

      I will have a review on here shortly.

  3. Personally I believe the brands went crazy, you know 2500 USD for a watch is absolutely insane, even if it is a smart watch. Even it is apple and synchronised with your whole house and life.

    I completely admire both Apple and Garmin, I use a garmin fitness watch and I love it for mountain biking and many other physical activities, it checks quickly heart rate, it tracks all GPS, calories, activity intensity, elevation, etc. 

    And I paid good reasonable 250 USD. Anything over it, is simply not necessary and overpriced with no reason! 

    1. I couldn’t agree more. It is an unfortunate sign of the aspiration society in which we tie ourselves. 

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