If you ignore the Applewatch, and maybe the Fitbit, then the most popular affordable? smartwatch would more than likely be the Samsung Gear. If you go 1 step further and reduce your target market into Men, who wear chronograph sports watches, you would almost hit 100%, if you presented them with the Gear. The reason for this amazing market share has always been seen as the almost unified admiration and design of the besel.
So why on earth would Samsung drop that iconic product design?
Why on earth would Samsung be willing to join the ever maddening crowd?
Well that is exactly what appears to be about to happen, if the latest renders available on Inleaks, are to be believed.
Now any of you that know me will attest to the fact I love the Gear, indeed I have 2, (long story), one of which is currently my go to daily driver, and the Galaxywatch (I only have one of those.
Now I could admit to being shallow, and own up to the fact that how the watches look, with that chunky tactile bezel was the main attraction for me. And to be totally honest with you, that would only be partially true. In the case of the Samsung watches, that big juicy, chunky piece of metal that is the bezel serves a very practical purpose.
Yes as in a genuine divers/pilot watch the bezel performs a proper purpose. It is actually an incredible, logical, and speedy way to interact with the additional functionality of the watch. Making selecting, controlling, and interacting with all of the smartwatch functions.
Indeed the Tizen OS, that was designed specifically to work with Samsung’s watches, is designed with this bezel control system as a central design requirement. Nobody has been leaked that a way around this was requested, but if the renders are right then a work-around must have been found.
One clue maybe available upon taking a closer look at the unofficial renders. If you look carefully you can see that the face glass appears to be slightly more raised than would normally be considered.
A Catalogue of Mishap
It wasn’t so long ago that many of us would be waiting with baited breath for CES, and all the wonders that would reveal, all of the tasters, all of the insight into what to expect next, Especially from the big manufacturers, because if Apple, if Samsung, LG, or Microsoft, were showcasing something then it really was about to happen.
A little less so now though. As Apple, seem to have lost not only their market lead, but also their way. And for the past few years Samsung has withdrawn, indeed this time the Korean giant was only represented with a wholesalers stall.
So since 2013, when Samsung, were either made less welcome, or made to remove themselves, their product launch has always taken place just after CES, usually mid-late February, and so this became a major focal point for us ‘what’s next’ seekers.
What happened next damaged Samsung, their reputation, their market share, their brand loyalty, and more importantly for me, and many others, they lost our eagerness to find out what is next.
First of all there was the spectacle of the exploding phones. The list of excuses ran through all of the components and yet a cause was never really identified to the public. There was also a massive resistance to correcting the problem through refund to the customer.
The final oops, was the advent of bendy screens and the new amazing folding phone. The launch phone later proving to be nothing but a non-working model, followed by several differing official sneak renders
Since then the Korean company has regained much of it’s market share and repaired some of it’s badly damaged reputation. But you are going to have to excuse me for my lack of excitement, my lack of anticipation, for the upcoming Samsung launch on 20th February, but I guess only time will tell.